Subtext Books opened in 2012 and moved to DtStP in 2016. They’re located on 5th & Wabasha Streets in the Saint Paul Building (formerly the Germania Bank Building), which is on the National Register of Historic Places. Subtext has a substantial amount of street-facing frontage but has never had a permanent sign on the exterior and often use a sandwich board on the sidewalk.
Subtext would benefit from a permanent exterior sign, which could enhance visibility and draw in more customers. However, Subtext has anticipated historical preservation obstacles and, due to the limited time and resources many small businesses face, as well as a change in building ownership, the store has yet to secure a permanent exterior sign.
The Status Quo
Potential Sign Ideas
Other Signs Found in the Neighborhood
Immediate Action Items:
- Communicate with building ownership.
- Communicate with City/Historic Preservation Committee.
- Narrow down desired Signage.
- Get quotes from sign companies.
Long-Term Action Items:
- Install Sign
- Track success metrics